Halloween is the time to let your imagination run wild and dress up for trick-or-treating, spooky parties, and social media photos. Our team of experts is here to help you pick a costume that will get you recognized! Of course, Halloween costume trends change every year, but we're very good at projecting which will be on top. Keep reading to find out the most popular Halloween costumes of 2023—and later on, we'll share some details about how we predict these Halloween trends. So start thinking about what you want to be and get ready for a fun-filled Halloween!
Popular Girls' Halloween Costumes in 2023
| Girls' Rollerblade Barbie Costume | Girls' Cowgirl Barbie Costume | Ghost Spider Costume | Bluey Bingo |
| Ursula Costume for Girls | The Little Mermaid Ariel Costume | Live-Action Ariel | PAW Patrol Skye |
The top trending Halloween costumes for girls in 2023 are:
Popular Boys' Halloween Costumes in 2023
| Toddler Spider-Man Costume | Spider-Man/Miles Morales Costume | Boys' Mario Costume | Breath of the Wild Link |
| PAW Patrol Chase | Boys' Bluey Costume | Transformers Optimus Prime | Five Nights at Freddy's Costume |
The top trending Halloween costumes for boys in 2023 are:
- Spider-Man, both Peter Parker and Miles Morales
- Video games, especially Super Mario Bros., The Legend of Zelda, Five Nights at Freddy's, and Sonic the Hedgehog
- Bluey
- PAW Patrol
- Transformers
Popular Women's Halloween Costumes in 2023
| Rollerblade Barbie Costume | Cowgirl Barbie Costume | Women's Ursula Costume | The Little Mermaid Ariel Dress |
| Princess Peach Costume | Spider-Gwen Costume | Wednesday Addams | Women's Zelda Costume |
The top trending Halloween costumes for women in 2023 are:
- Barbie
- The Little Mermaid
- Spider-Gwen and Spider-Woman
- Wednesday Addams
- Video Games, especially Super Mario Bros. and The Legend of Zelda
Popular Men's Halloween Costumes in 2023
| Scream Ghostface Costume | Michael Myers Costume | Jason Voorhees | Plus-Size Chucky |
| Freddy Krueger Sweater | Ken Cowboy Costume | Adult Bowser Costume | Inflatable T-Rex |
The top trending Halloween costumes for men in 2023 are:
- Horror, especially Ghostface, Michael Myers, Freddy Krueger, Chucky, and Jason Voorhees
- Video games, especially Super Mario Bros., The Legend of Zelda, and Five Nights at Freddy's
- Ken from the Barbie movie
- Superheroes, especially Spider-Man, Peacemaker, and The Boys
- Inflatables, especially dinosaur, ride-on, pick-me-up, and animals
Popular Family and Group Halloween Costumes in 2023
| Cruella De Vil Coat | The Mandalorian Costume | Winifred Sanderson Costume | Harry Potter Robes |
| TMNT Michelangelo Costume | Scooby Doo Velma Costume | A League of Their Own Dottie | Super Mario Bros. Yoshi |
The top trending Halloween costumes for families and groups in 2023 are:
- Harry Potter
- Super Mario Bros.
- Superheroes, especially Spider-Man/The Avengers, X-Men, and The Flash/Batman/Justice League
- Star Wars, especially The Mandalorian and Boba Fett
- Historical and period dramas, such as Bridgerton, Grease, A League of Their Own, Peaky Blinders, and decades like the 20s and 70s
- Disney villains, especially Ursula, Hocus Pocus, Cruella, Maleficent, Evil Queen, Jafar, and Captain Hook
- Movies and television or video games, such as The Nightmare Before Christmas, The Last of Us, Stranger Things, Teenage Mutant Ninja Turtles, The Wizard of Oz, Power Rangers, and Scooby-Doo
Popular Inclusive Halloween Costumes in 2023
| Adaptive Spider-Man Costume | Pikachu Adaptive Costume | Plus-Size Ursula | Westley Costume Includes Tall Options |
| Space Shuttle Wagon Cover | Princess Carriage Wagon Cover | Sebastian Baby Carrier | Boo Baby Carrier |
We're working hard to make sure that everyone who wants to celebrate Halloween can! Some new inclusivity initiatives in 2023 are:
- Wheelchair costumes
- Plus-size costumes and tall costumes
- Baby carrier costumes
- Wagon covers
Popular Pet Halloween Costumes in 2023
| Hot Dog Pet Costume | Spider Pet Costume | T-Rex Pet Costume | Chucky Pet Costume |
| Taco Pet Costume | Flounder Pet Costume | USPS Pet Costume | Olaf Pet Costume |
The top trending Halloween costumes for pets in 2023 are:
- Food, especially hot dog, taco, pizza, and burrito
- Animals and dinosaurs, especially spider, T-Rex, Triceratops, lion, and shark
- Disney sidekicks, especially Flounder, Abu, Olaf, and Stitch
- Occupational, especially UPS, USPS, and pirate
- Horror, especially Michael Myers and Chucky
Popular Halloween Décor in 2023
The top trending Halloween decorations for 2023 are:
- Giant decor, especially skeletons and inflatables
- Trees and wreaths
- Animal skeletons
- Animatronics
- Light-up and glowing skulls
- Spider webs
- Poseable human skeletons
How We Determine Halloween Costume Trends
Our Halloween trend projections are based on several factors. We consider which movies, television shows, and video games people talk about on social media. We also look at Google searches and our own internal search and sales data. HalloweenCostumes.com is the world's largest online-only costume retailer with the widest variety of costumes and sizes, which means we have a good idea of which costumes people are interested in!
Have you picked out your Halloween costume yet? Did we help you decide? Let us know in the comments below! Also let us know if you think we missed something or should consider including another trending costume for 2023.
