Analysis: 2011 Costumes More Geek than Scary

Analysis: 2011 Costumes More Geek than Scary

This year's popular Halloween costumes include "geeky" costumes like Angry Birds and Star Wars characters. Absent from the list are the scary classics like witches and movie villians. experts analyze the trend.



MINNEAPOLIS (Oct. 1, 2011) – recently released a list of popular Halloween costumes for 2011, which included Angry Birds, Captain America, Pirates, The Smurfs, Harry Potter, Wonder Woman, Monster High, Mario, Celebrity popstars, and Star Wars costumes.

The top Halloween costume list aligns with recent years’ trends of paralleling box office and popular culture hits. For example, Harry Potter, The Smurfs, and Pirates of The Caribbean were in the top ten worldwide grossing movies this year and are some of the most demanded costumes.  The list deviates, however, when it comes to genre, as it shifts from scary to geeky.

“Halloween is traditionally thought of as a scary holiday,” said Travis Mattick, trend analyst for, “but now customers want the geekier stuff. There will always be trends and fads like Angry Birds, but Star Wars, superheroes, and gamer costumes like Mario are selling better than ever before. I think it reflects a general shift in culture.”

When Julie Fallenstein, Executive Vice President of and mother of four, was asked about the trend, she questioned whether more strict policies at schools regarding toy weapons and offensive costumes also played a role in the shift. Regardless of the cause, the nature of tricks this Halloween is much more likely to be hacker than slasher.


Left to Right: Mario Costume, Angry Birds Costume, Harry Potter Costume, Captain America Costume, Darth Vader (Star Wars) Costume,


For more information: 

Press inquiries may be directed to Stephanie Beadell. You can also view the list of this year's popular costumes.

You can also find on Facebook, Twitter and YouTube

Past comments
    Pingback from

    Analysis: 2011 Costumes More Geek than Scary – Halloween … | Your Halloween Costume
    Monday, October 10, 2011 at 2:25 AM