Every year it is our pleasure to bring you "Creepy Calculations," a visual compilation of some of Halloween's freakiest facts. This year is no exception! What are some of the 2014's most popular costumes? How much money will Americans spend decorating their homes and filling our bellies with sweet candy treats? Who do people trust more to give them costume advice: friends, family, or Facebook?? We will TELL you! And this year, we'll even SHOW you!
Creepy Calculations: Infographic Version
Just guessing here: You ate too many candy bars and now your fingers are now a sticky mess. (Been there!) Here are the spooky stats in static form. No sticky clicking needed. Enjoy!
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2014 Halloween Statistics: Creepy Calculations Transcript
What Inspires Us: Where Will We Look for Costume Ideas and Inspiration?
Look on an online search engine: 34%
Look in retail stores: 33%
Look to social media: 30%
Look to print media: 21.5%
Look to pop culture: 20%
Look to friends and family: 18.5%
Look to current events: 5%
Look to blogs: 4%
What We're Buying: What Will We Spend Our Money on This Halloween?
Candy: $2.2B
Decorations: $2B
Adult Costumes $1.4B
Child Costumes: $1.1B
Greeting Cards $400M
Pet Costumes $300M
What We're Wearing: What Are 2014's Most Popular Costumes?
1. A Character from Frozen
2. A Teenage Mutant Ninja Turtle
3. A Guardian of the Galaxy
4. A Superhero
5. Maleficent
6. A Ninja
7. A Character From Grease
8. A Character From Star Wars
9. A Character From the LEGO Movie
10 A Sharknado
How We're Celebrating: What Activities Will We Take Part in This Halloween?
Dress in Costume: 122M
Hand Out Candy: 115M
Decorate Home or Yard: 78M
Carve a Pumpkin: 72M
Send Greeting Cards: 58M
Host or Attend a Party: 54M
Take Children Trick or Treating: 48M
Visit Haunted Houses: 33M
Dress Pets in Costume: 23M
Sources:
Internal Sales Data, NRF.com
We were definitely surprised that more people plan to send Halloween greeting cards than go to a costume party this year! Maybe we're just party animals? Did anything surprise you? Perhaps that pet costumes alone are a $300 million dollar industry? Woof! Let us know in the comments, pretty please.
